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Image of beauty editor Sophia Panych

If you landed on my page then you're probably looking for someone who knows a lot about beauty and creating content. Lucky for you, I fit the bill. I'm a beauty editor, writer, and content strategist with 15 years of experience. What sets me apart is how vast that experience has been. 

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I've worked across print and digital magazines on both sides of the Atlantic, after moving from New York to London in 2019. For eight years I reported from backstage at fashion weeks in New York, Milan, and Paris. I worked on photoshoots with beauty industry legends (Oribe was a highlight), helped execute the industry's largest beauty awards, and been tapped as an expert for television, radio, and podcasts. 

 

Before entering the editorial world, I got a behind-the-scenes look at the inner workings of a beauty company while an assistant at a small fragrance company in lower Manhattan. As a former professional dancer, I know my way around a can of hairspray and pair of fake lashes, and could contour my cheekbones before Instagram told us it was cool. Most recently, I worked in beauty e-commerce, applying my storytelling skills to the luxury retail space and getting a crash course in my AOVs, B2Cs, and CRMs.  

 

So yes, I've been around the beauty block a few times. Now, I'm excited for all the new journeys to come. 

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How To 

Support Ukraine

As an American of Ukrainian heritage, I try to use my voice and the platform I have to bring awareness to the illegal war in Ukraine and provide information on how people can help. Below is a link where you can find three organizations that provide humanitarian aid and other support for vulnerable communities in Ukraine. 

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